Efficio

"5 Key Steps to Pricing Your Restaurant Menu"

Teleclass Thursday, July 17, 2008 at 2:00-3:00 PM EST
Hi! I’m the Entrepreneur’s Strategic Partner, Sherese Duncan. Everyone knows how quickly a restaurant can come and go, failing one right after another. Sometimes even in the same location!

Did you ever wonder why one restaurant “made it” and the ones before it didn’t?

Lately, I was fortunate enough to find out these, surprisingly easy, reasons for failure and success in the ever changing restaurant business. Raymond Reyes, a restaurant executive, who oversees a group of four restaurants, took me through the steps that most restaurant entrepreneurs overlook.

Goto http://www.virtualcollaborations.biz/restaurant.htm

Sherese Duncan, is the ‘The Entrepreneur’s Strategic Partner.’ Get her FREE Award Winning weekly eZine, Tactical Growth. It’s for small biz owners who want actionable strategies to grow their small business. http://www.tacticalgrowth.biz

Your Business is the Ultimate System

Your Business is the Ultimate System
by Sherese Duncan

Once the vision has been defined, you have to organize your business to function like a well oiled machine complete with all components working and evolving – A Small Business System™ - your Tangible Result.

Your working Small Business System™ will tell you…

• What to do with Your Skills
• What to do with Your Business
• What to do with Your Vision
• What to do with Your Money
• What to do with Your Marketing
• What to do with Your People
• What to do with Your Time

…for the life of your business not just right now! Your SBS™ will give you strategic direction and focus.

It’s about being fit, focused, disciplined, and organized – it’s all about the system baby!

Let’s break down some terminology that’s essential for understanding this concept:

What is a profitable business? A profitable business is where all monies coming in exceed all monies going out.

What is a cash-rich business? A cash-rich business has “liquid cash” in the bank to distribute as income, to invest back in the business, and to establish cash reserves for the business.

What is success? This is defined by you.

The Small Business System™ is made up of indispensable, vital components of a small business (sum of business), all of which must be functioning together to get the businesses products and services to the market quickly, easily, and profitably. Your goal is to build a Small Business System™ that is profitable (all monies coming in exceed all monies going out) and cash-rich (‘liquid cash’ in the bank to distribute as income, investments back in the business, and as cash reserves).

The vital components of your small business (system)™ include:

• Culture
• People
• Capital
• Buying Target Market
• Solution
• Facilities
• Infrastructure Systems
• Job Tools
• Marketing Cash-Engine
• Business Intelligence

How do these components fit into a Small Business System?™ Efficio has established a comprehensive list to help small business owners realize that their business is the Ultimate System:

• The culture defines the businesses personality, direction and focus.
• The people give life to your business.
• The capital provides the means to an end.
• The target market defines who the business serves.
• The solution is the component that provides the means of transaction.
• The facilities give a sense of stability and most importantly a place to work.
• The infrastructure systems provide the perpetual motion a small business needs.
• The job tools keep all team members’ skill sets up to par and ensure their success within the business.
• The cash flow engine is what drives the wealth, profits, income, and cash for the owner and the business.
• The business intelligence keeps all activities and budgets on track by measuring and analyzing the success of the business as a whole.

Implementing all the components within your small business is a strategic process that is not a one time deal. It is a continuous process that all business owners need to implement in their business life that needs to be cultivated, customized, and organized based on the vision you seek; and you need direction, vision, passion and purpose to create it.

But, you can’t focus, implement, grow and execute a profitable cash-rich small business (system)™ without defining your barriers and overcoming them. Once you’ve began the barrier breaking step, you can begin your strategic journey on passion road.

If you want to learn about the 5 High Level Ingredients for a Profitable Cash-Rich Business, join for a free Telecourse discussing the small business system in detail and the four other ingredients.

If you’re ready to develop your SBS™ and all its components, try our brand new Strategic Development Business Center and get access to the strategic training you need for free!

To a well-oiled Small Business System™

© 2008 Effició, Inc. Sherese Duncan

Sherese Duncan, is the ‘The Entrepreneur’s Strategic Partner.’ Get her FREE Award Winning weekly eZine, Tactical Growth. It’s for small biz owners who want actionable strategies to grow their small business. Sign up for your free growth package at http

Establishing 5 Culture Elements for Your Business' Image Sake

Join me for a Free Telecourse Sept. 18, 2008 from 2:00pm-3:30pm at http://www.virtualcollaborations.biz/culture.htm

In business, Culture is “The foundation of why you’re in business and the framework for how you do business.” Your Culture is the essence of ‘who’ (your business can be a ‘who’ because it has its own personality) your business is. It’s kind of like your company’s’ DNA, the strands of elements that form the traits of your business and the traits of how you do
business.

Sherese Duncan, is the ‘The Entrepreneur’s Strategic Partner.’ Get her FREE Award Winning weekly eZine, Tactical Growth. It’s for small biz owners who want actionable strategies to grow their small business. Sign up for your free growth package at http://www.tacticalgrowth.biz

Start Up to Get Growing

Join me for a Free Telecourse October 21, 2008 from 6:00pm-6:50pm at http://www.efficio.biz/store_startuptelecourse.htm

When launching a new business, we often have incomplete information and are not sure where to begin. In the beginning, it’s crucial to do the right things in the right sequence. As a business professional, you have several obstacles to overcome: Your solution is key, your time is limited, and your credibility is on the line.

Sherese Duncan, is the ‘The Entrepreneur’s Strategic Partner.’ Get her FREE Award Winning weekly eZine, Tactical Growth. It’s for small biz owners who want actionable strategies to grow their small business. Sign up for your free growth package at http://www.tacticalgrowth.biz

7 Virtual Tools to Implement Now

Join me for a Free Telecourse on December 16, 2008 from 6:00pm-6:50pm at http://www.efficio.biz/store_virtualtelecourse.htm

Did you know that using virtual tools is one of the best and least expensive techniques to get more clients, more cash, more profits, and a steady pool of viable prospects? Unfortunately many entrepreneurs do not know how to use online and virtual tools effectively and end up putting it off and never really get started. There's no buts about it — being the "resource for' and the "expert in" is the key to more prospects, more e-zine subscribers, and more SALES based on the business vision you seek

Sherese Duncan, is the ‘The Entrepreneur’s Strategic Partner.’ Get her FREE Award Winning weekly eZine, Tactical Growth. It’s for small biz owners who want actionable strategies to grow their small business. Sign up for your free growth package at http://www.tacticalgrowth.biz

Grow Up to Get Focused

Join me for this Free Telecourse offered Nov. 18, 2008 from 6:00-6:50 pm EST at http://www.efficio.biz/store_growuptelecourse.htm

When growing your business after that initial start-up phase, we often have incomplete information and are not sure which direction to go first. At this stage, it’s crucial to do the right things in the right sequence and use the right resources. As a business professional, you have several obstacles to overcome Your solution has to meet a need, your time is limited, and your credibility is on the line.

Sherese Duncan, is the ‘The Entrepreneur’s Strategic Partner.’ Get her FREE Award Winning weekly eZine, Tactical Growth. It’s for small biz owners who want actionable strategies to grow their small business. Sign up for your free growth package at http://www.tacticalgrowth.biz

10 Basic Business Principles You Should Understand

10 Basic Business Principles You Should Understand

"How can I get a hold on our marketing efforts so I can increase our client base?" This is the question I got from a new client recently. As we talked a little more about the issues the company was facing, marketing wasn't where they needed help initially. They needed help with being clear about what business their in and who could pay them what their worth. We also found that the Business Foundation wasn't solid enough to support the goals of the business; therefore the marketing efforts were not efficient.

To understand business I've listed the 10 Basic Business Principles that a small business owner should know and understand. It will help give you clarity in your business so that you can take action on the right things at the right time:

Principle One--Why are you in business?
Your answer should be to make money. Having a passion or doing what you love is wonderful; just make sure it's a profitable business.

Principle Two--What business are you in?
For example: If you sell equipment. Are you a manufacturer, distributor, or retailer? Understand what business you're in so that you can make better business decisions.

Principle Three--What is the purpose of business?
The purpose of business is to drive the economy and provide jobs. Did you know the answer to this question?

Principle Four--Understand what makes up business.
The sum of any business includes people, services, products, equipment, suppliers, customers, job tools, capital, and facilities. Knowing the make up of business will help you manage processes and set goals.

Principle Five--Understand the key functions of business.
The key functions of business refer to the internal operations of business. They include: accounting, distribution, marketing, receiving, inventory, procurement, human resources, management, and production. All businesses have at least 3 of these functions. Make sure you know what functions are needed for your business.

Principle Six--The Business Lifecycle
There are 5 stages in the business lifecycle: pre-launch, launch, ramp up or growth, peak, and decline. Which stage are you in? Each stage requires different activities within each business function.

Principle Seven--Understand business process and mapping.
This involves mapping out processes and procedures for standard business activities. Develop a policies and procedures manual no matter the size of your business.

Principle Eight--Activities = Money
Concentrate on those activities that bring you closer to the money.

Principle Nine--Understand consumer behavior.
Do you know what motivates people to buy? Do you know what motivates people to buy from you? If not, you have a lot of research to do.

Principle Ten--Your business is a Profit-Producing Investment.
Think of your business as an investment. Just like investing $300 a month in a savings account to yield a certain % per year. How much are you investing in you business a year and what returns are you getting on that investment?

It's OK to know the 10 basic business principles, but when you understand them you will be able to take action.

© Effició, Inc. Sherese Duncan

Sherese Duncan, is the ‘The Entrepreneur’s Strategic Partner.’ Get her FREE Award Winning weekly eZine, Tactical Growth. It’s for small biz owners who want actionable strategies to grow their small business. Sign up for your free growth package at http

7 Virtual Tools to Implement Now

Plus: How to market and network online...

presented by: Sherese Duncan, Effició, Inc.

August 19, 2008
6:00pm – 6:50pm eastern
(COMPLIMENTARY ADMISSION, MUST REGISTER TO ATTEND)

Did you know that using virtual tools is one of the best and least expensive techniques to get more clients, more cash, more profits, and a steady pool of viable prospects? Unfortunately many entrepreneurs do not know how to use online and virtual tools effectively and end up putting it off and never really get started. There's no buts about it — being the "resource for' and the "expert in" is the key to more prospects, more e-zine subscribers, and more SALES based on the business vision you seek.
Free Telecourse: go to http://www.efficio.biz/store_virtualtelecourse.htm

Grow Up to Get Focused

"7 Steps to Grow Cash-Rich Business"
presented by: Sherese Duncan, Effició, Inc.
July 15, 2008
6:00pm – 6:50pm eastern
When growing your business after that initial start-up phase, we often have incomplete information and are not sure which direction to go first. At this stage, it’s crucial to do the right things in the right sequence and use the right resources. As a business professional, you have several obstacles to overcome Your solution has to meet a need, your time is limited, and your credibility is on the line.

Free Telecourse: go to http://www.efficio.biz/store_growuptelecourse.htm

5 Steps to Blow the Competition Right Out of the Water

Virtual Collaborations June 19, 2:00 pm EST

“5 Steps to Blow the Competition Right Out of the Water”

w/ Angela Amos of Aya Marketing

This is not your typical program. First of all we're not covering how to find your competition, put the information on an excel spreadsheet, and then tuck it nicely away in a file folder you will never refer back to. We're going to teach you how to conduct a comprehensive competitive analysis in only 5 steps.

Free Telecourse: go to http://www.virtualcollaborations.biz/competition.htm